In the Theories Category, we aim to provide reference notes on different theories of Marketing.
Pros and Cons of PESTLE Analysis Pestle analysis offers various benefits to businesses, and while it offers various benefits – it also has some limitations. Let’s explore the 13 essential pros and cons of PESTLE analysis. Pros of PESTLE Analysis Below are the 7 key benefits of PESTLE analysis to businesses. Simplicity in Use PESTLE … Read more
Quick Summary Marketing Management is the strategic planning and execution of customer-centric activities to achieve business goals. It involves market research, segmentation, branding, and performance tracking to enhance customer satisfaction, drive growth, and build competitive advantage. Key philosophies range from production-focused to holistic approaches. Examples include product launches and loyalty programs. Effective marketing management aligns … Read more
Societal Vs Holistic Marketing Concept Societal and holistic marketing concepts are the two latest additions to the marketing philosophies. Both are important to succeed in today’s competitive marketing landscape. The societal marketing concept is about generating profits for business while also addressing the customer’s satisfaction and social well-being. On the other side, holistic marketing works … Read more
Principles of Holistic Marketing Concept The holistic marketing concept defines the organization as a unified unity, it states the coordinated effort of all organizational elements is the key to achieving the desired goals. Let’s explore the four principles of holistic marketing concept on which the concept is based. Internal Marketing The “Internal Marketing” principle within … Read more
Importance of Holistic Marketing Concept Holistic marketing is the new thinking in the marketing world – it is about working in the wholism approach. It argues that the best way to achieve a company’s goals is through a well-coordinated effort through all the components of the organization. Let’s explore the 10 key importance of holistic … Read more
Pros and Cons of Holistic Marketing Concept The holistic marketing concept is the latest marketing philosophy that works in holism. It assumes the whole is greater than the sum of its components. Holistic marketing argues that for successful goal achievement, every component of the organization is necessary to work properly in sync. Let’s explore some … Read more
Quick Summary The Holistic Marketing Concept integrates all business functions—sales, operations, marketing—into a unified strategy for seamless customer experiences. Introduced in the 2000s, it emphasizes internal alignment, integrated messaging, relationship-building, and social responsibility. Examples like Apple and Starbucks show its effectiveness in fostering brand loyalty. While resource-intensive, it ensures long-term success by prioritizing customer satisfaction … Read more