Theories

In the Theories Category, we aim to provide reference notes on different theories of Marketing.

Marketing Management: Definition, Objectives, Features, Importance, Examples, and Philosophies

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marketing management

What is Marketing Management? Marketing management is the customer-centered approach of marketing techniques to drive a business forward. By employing tools and strategies, marketing managers dissect approaches, aiming to meet organizational aims and enhance customer contentment. This pivotal role fuels growth through careful planning culminating in seamless execution. At its core, marketing management ensures that … Read more

Societal Vs. Holistic Marketing Concepts: 10 Key Differences

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difference between societal and holistic marketing

Societal Vs. Holistic Marketing Concept Societal and holistic marketing concepts are the two latest additions to the marketing philosophies. Both are important to succeed in today’s competitive marketing landscape. The societal marketing concept is about generating profits for business while also addressing the customer’s satisfaction and social well-being. On the other side, holistic marketing works … Read more

The 4 Principles of Holistic Marketing Concept

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principles of holistic marketing concept

Principles of Holistic Marketing Concept The holistic marketing concept defines the organization as a unified unity, it states the coordinated effort of all organizational elements is the key achieve the desired goals. Let’s explore the four principles of holistic marketing concept on which the concept is based. Internal Marketing The “Internal Marketing” principle within the … Read more

10 Importance of Holistic Marketing Concept

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importance of holistic marketing concept

Importance of Holistic Marketing Concept Holistic marketing is the new thinking in the marketing world – it is about working in the wholism approach. It argues that the best way to achieve a company’s goals is through a well-coordinated effort through all the components of the organization. Holistic marketing works the same as our body … Read more

8 Pros and 7 Cons of Holistic Marketing Concept

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Pros and Cons of Holistic Marketing Concept

Pros and Cons of Holistic Marketing Concept The holistic marketing concept is the latest marketing philosophy that works in holism. It assumes the whole is greater than the sum of its components. Holistic marketing argues that for successful goal achievement, every component of the organization is necessary to work properly in sync. Let’s explore some … Read more

Holistic Marketing Concept: Definition, History, Features, Principles, Examples, and Pros/Cons

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holistic marketing concept

What is Holistic Marketing Concept? Holistic marketing views a business as a united entity, where every part collaborates towards a common goal. It’s a strategy that integrates various components, including sales, operations, marketing, and customer service, to create synergy. This approach believes that the combined effort is more impactful than individual contributions. Holistic marketing emphasizes … Read more

8 Pros and 7 Cons of Societal Marketing Concept

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Pros and Cons of Societal Marketing Concept

Pros and Cons of Societal Marketing Concept The societal marketing concept is also called the social concept of marketing, which refers to the marketing philosophy that considers three aspects of marketing – customer needs satisfaction, social welfare, and the company’s profit. Let’s explore the key pros and cons of societal marketing concept. Pros of Societal … Read more