What is Product Labelling? Definition, Types, Functions, Elements, Factors, and Examples

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Labelling in Marketing

What is Labelling? Labelling is an essential aspect of product packaging, involving the attachment of informative tags or stickers to products or their packaging. These labels convey crucial details about the product and its manufacturer. Labelling serves to provide brand identification, describe the product’s contents, promote the product, categorize it into different grades, protect consumers … Read more

12 Factors Affecting Selection of Distribution Channel

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Factors Affecting Selection of Distribution Channel

Factors Affecting Selection of Distribution Channel Distribution channel is a path through which the product reaches end consumers from the manufacturer or producer. Sometimes the product reaches directly from producer to consumer and sometimes through the middlemen such as retailers, wholesalers, etc. The efficiency and effectiveness of product delivery depend on what distribution channel you … Read more

Price Lining in Marketing: Definition, Strategies, Examples, and Pros/Cons

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Price Lining

What is Price Lining? Price lining, a marketing tactic, classifies products based on their unique characteristics and quality levels. This strategy offers customers a range of pricing options for comparable items, with costs typically increasing as product quality improves. It aims to boost a company’s sales by presenting various price points for similar products. The … Read more

What is a Product? Definition, Features, Types, Examples, Levels, and Importance

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product definition

What is a Product? A product is an item offered for sale that can be either a physical object or a service, fulfilling customers’ needs or desires. It encompasses tangible items like cars, phones, and appliances, as well as intangible offerings such as software and experiences. Products can be hybrids, combining physical and virtual elements. … Read more

6 Marketing Management Philosophies with Examples

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marketing philosophy with examples

What is a Marketing Philosophy? Marketing philosophy is a fundamental strategy that directs a company’s actions toward customers and goals. It’s a mindset guiding how a company engages with customers and achieves its objectives. This approach emphasizes different factors, such as product quality, aggressive selling, customer needs understanding, or a comprehensive perspective considering all elements. … Read more

What is a Market? Definition, Characteristics, and Types

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what is market

What is a Market? A market is a gathering place where individuals come together to exchange goods and services. These participants, predominantly buyers, and sellers, can either interact face-to-face in physical settings like retail stores or engage virtually through online platforms. Key traits define a market, encompassing the presence of a space for exchange, involved … Read more

PESTLE Analysis: Definition, Components, Examples, Pros/Cons, and FAQs

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pestle analysis

What is PESTLE Analysis? PESTLE analysis, also known as PEST analysis, is a vital tool in marketing. It helps organizations understand and monitor external factors influencing their operations. The acronym PESTLE represents Political, Economic, Social, Technological, Legal, and Environmental aspects. It offers a panoramic view of the business environment, aiding strategic decisions. By scrutinizing these … Read more