What is an Advertising Media? Definition & 12 Factors for Selection

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advertising media

Quick Summary Advertising media refers to channels (digital, traditional, and outdoor) used to deliver promotional messages. Selecting the right media depends on factors like product type, target audience, budget, campaign goals, competition, and technological trends. Effective choices balance reach, engagement, and ROI while aligning with cultural and ethical standards. Strategic media selection maximizes impact in … Read more

What is Marketer? Definition, Characteristics, Types, and Roles & Responsibilities

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what is a marketer

Meaning of Marketer A marketer is a person who narrows the distance between what a company offers and what consumers need. They ensure products are available and visible while crafting messages that attract and persuade. Although often mixed up, marketeers play a different part from marketers. A marketer develops the blueprint to promote products, aligning … Read more

What is Marketing? Definition, History, Types, Benefits, Examples, and Strategies

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what is marketing

Quick Summary Marketing is the strategic process of promoting products/services to attract and engage target audiences through value-driven communication. It encompasses the 4 Ps (Product, Price, Place, Promotion) and leverages strategies like content marketing, social media, and influencer collaborations. Successful campaigns (e.g., Apple’s “Think Different”) highlight creativity and customer connection. Marketing builds brand awareness, drives … Read more

Product Concept in Marketing – Definition, History, Features, Examples, and Pros/Cons

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product concept in marketing

Quick Summary The product concept is a marketing philosophy that prioritizes superior quality, performance, and innovation to attract customers. Emerging in the 1930s, it emphasizes continuous improvement and customer-centric quality but may overlook price sensitivity and broader preferences. Examples like Apple and Mercedes-Benz showcase its success in building brand loyalty. While effective, it requires balancing … Read more

Product Labelling – Definition, Types, Functions, and Elements

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Labelling in Marketing

What is product labelling? Product labelling is the information and branding applied to an item or its packaging. Labels communicate basic identifiers (brand, product name), functional details (ingredients, size, usage instructions), legal content (warnings, certifications), and marketing messages (benefits, claims, promotions). Whether printed, imprinted, or attached as tags, labels must inform, protect, and persuade. Why … Read more

Price Lining: Definition, and Pros/Cons

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Price Lining

Definition Price lining (also called product-line pricing) is a pricing strategy where a business groups products or services into distinct price levels — or “lines” — each offering a different combination of features, quality, or benefits. Instead of individually pricing every item, the seller establishes a few standard price points (for example: $10, $20, $40) … Read more

What is a Product? Definition, Features, Examples, and Importance

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product definition

Definition of Product A product is an offering – either a tangible item or an intangible service – designed to satisfy a customer’s need or desire. It includes physical things like cars and appliances, as well as services, software, and experiences. Some products blend physical and virtual elements. The product concept also covers ideas, places, … Read more