Factors Affecting Selection of Distribution Channel Distribution channel is a path through which the product reaches end consumers from the manufacturer or producer. Sometimes the product reaches directly from producer to consumer and sometimes through the middlemen such as retailers, wholesalers, etc. The efficiency and effectiveness of product delivery depend on what distribution channel you … Read more
What is Distribution? Distribution in marketing is the pivotal process of getting products into the hands of consumers efficiently. It involves a systematic approach to delivering goods from production points to various customers through diverse delivery channels. This includes establishing a reliable transport system, implementing precise tracking mechanisms for timely and accurate deliveries, ensuring durable … Read more
What is a Distribution Channel? A distribution channel is the path a product takes from being made to being in your hands, making sure it gets to you in the easiest and fastest way possible. A distribution channel is like a journey for a product, starting from where it’s made to where it’s bought by … Read more
What is Reverse Distribution? Reverse distribution channels involve the process of moving goods from the consumer back to the manufacturer or retailer. It’s a path for handling returns, exchanges, recalls, or recycling products. Unlike the typical distribution channel where products move from manufacturer to consumer, in reverse distribution, goods flow in the opposite direction, enabling … Read more
Direct Vs. Indirect Distribution Channel Direct and indirect distribution channels are the two distribution channels that are mostly used in the business. Direct distribution channel, where manufacturers directly sell their products to end consumers. On the other hand, an indirect distribution channel refers to the distribution strategy in which the product reaches final consumers through … Read more
What is Indirect Distribution? Indirect distribution is a method where a manufacturer relies on intermediaries – such as wholesalers, distributors, or retailers – to get its products into the hands of consumers. Instead of dealing directly with customers, the manufacturer delegates aspects of the sales process to these intermediaries. These middlemen take care of tasks … Read more
What is Direct Distribution? Direct distribution is a strategy that involves manufacturers delivering products straight to consumers without intermediaries like wholesalers or distributors. Companies independently handle production and sales, which can boost revenue and cut marketing costs since promotion occurs primarily through their own websites and in-store materials. This distribution method directly connects producers to … Read more