Factors Affecting Selection of Distribution Channel Distribution channel is a path through which the product reaches end consumers from the manufacturer or producer. Sometimes the product reaches directly from producer to consumer and sometimes through the middlemen such as retailers, wholesalers, etc. The efficiency and effectiveness of product delivery depend on what distribution channel you … Read more
Quick Summary Distribution in marketing ensures products efficiently reach consumers through transportation, tracking, packaging, and strategic placement. The three main types are direct (manufacturer to consumer), indirect (using intermediaries), and mixed (combining both). Effective distribution expands market access, boosts sales, and provides competitive advantages. Examples include Apple’s hybrid model and Amazon’s e-commerce dominance. Proper distribution … Read more
Quick Summary A distribution channel is the path products take from manufacturers to consumers, involving intermediaries like wholesalers, retailers, and e-commerce platforms. The three main types are direct (manufacturer to consumer), indirect (using intermediaries), and mixed (combining both). Key factors in choosing channels include product type, customer preferences, costs, and competition. Examples include Amazon’s e-commerce … Read more
Quick Summary Reverse distribution manages the return flow of goods from consumers to manufacturers for recycling, refurbishing, or disposal. It handles product defects, incorrect orders, and sustainability efforts through remanufacturing and asset recovery. Strategies like better product info, quality checks, and customer-friendly return policies help minimize returns. This process enhances supply chain efficiency and reduces … Read more
Direct Vs Indirect Distribution Channel Direct and indirect distribution channels are the two distribution channels that are mostly used in the business. Direct distribution channel, where manufacturers directly sell their products to end consumers. On the other hand, an indirect distribution channel refers to the distribution strategy in which the product reaches final consumers through … Read more
Quick Summary Indirect distribution involves manufacturers using intermediaries like wholesalers, retailers, and distributors to reach customers. This method expands market reach and reduces costs but reduces control over branding and profits. Strategies include selective, intensive, or exclusive distribution, franchising, and alliances. Examples like Samsung, Coca-Cola, and Nike show how intermediaries help scale sales while maintaining … Read more
Quick Summary Direct distribution involves manufacturers selling products straight to consumers without intermediaries, boosting profits and control over branding. While it enhances customer relationships and pricing flexibility, it also brings higher operational costs and limited market reach. Examples include Nike, Apple, and Tesla, which use online platforms, retail stores, and direct sales to maintain brand … Read more