Marketing

In the Marketing Category, we aim to provide reference notes on different topics of Marketing.

What is an Advertising Media? Definition & 12 Factors for Selection

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advertising media

Quick Summary Advertising media refers to channels (digital, traditional, and outdoor) used to deliver promotional messages. Selecting the right media depends on factors like product type, target audience, budget, campaign goals, competition, and technological trends. Effective choices balance reach, engagement, and ROI while aligning with cultural and ethical standards. Strategic media selection maximizes impact in … Read more

What is Marketer? Definition, Characteristics, Types, and Roles & Responsibilities

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what is a marketer

Quick Summary A marketer is a strategic professional who connects products with customers through research, communication, and data-driven campaigns. Key responsibilities include market analysis, content creation, digital strategy, and brand building. Essential traits include curiosity, analytical skills, and creativity. Different types include content, digital, and social media marketers. Unlike marketeers (sales-focused), marketers focus on long-term … Read more

What is Marketing? Definition, History, Types, Benefits, Examples, and Strategies

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what is marketing

Quick Summary Marketing is the strategic process of promoting products/services to attract and engage target audiences through value-driven communication. It encompasses the 4 Ps (Product, Price, Place, Promotion) and leverages strategies like content marketing, social media, and influencer collaborations. Successful campaigns (e.g., Apple’s “Think Different”) highlight creativity and customer connection. Marketing builds brand awareness, drives … Read more

Product Concept in Marketing – Definition, History, Features, Examples, and Pros/Cons

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product concept in marketing

Quick Summary The product concept is a marketing philosophy that prioritizes superior quality, performance, and innovation to attract customers. Emerging in the 1930s, it emphasizes continuous improvement and customer-centric quality but may overlook price sensitivity and broader preferences. Examples like Apple and Mercedes-Benz showcase its success in building brand loyalty. While effective, it requires balancing … Read more

Product Labelling – Definition, Types, Functions, Elements, Factors, and Examples

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Labelling in Marketing

Quick Summary Labelling involves attaching informative tags to products to provide brand identification, product details, and legal compliance. There are three main types: brand labels (promotion), grade labels (quality classification), and informational labels (detailed product info). Key functions include product identification, consumer protection, legal compliance, and marketing. Effective labels consider legal regulations, industry standards, consumer … Read more

12 Factors Affecting Selection of Distribution Channel

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Factors Affecting Selection of Distribution Channel

Factors Affecting Selection of Distribution Channel Distribution channel is a path through which the product reaches end consumers from the manufacturer or producer. Sometimes the product reaches directly from producer to consumer and sometimes through the middlemen such as retailers, wholesalers, etc. The efficiency and effectiveness of product delivery depend on what distribution channel you … Read more

Price Lining in Marketing: Definition, Strategies, Examples, and Pros/Cons

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Price Lining

Quick Summary Price lining is a marketing strategy that groups similar products into distinct price categories based on quality, features, or benefits. It aims to enhance consumer choice, simplify shopping, and boost sales by offering options at various price points. While it provides clear value tiers and attracts diverse customers, it may limit customization and … Read more