Marketing

In the Marketing Category, we aim to provide reference notes on different topics of Marketing.

What is an Advertising Media? Definition & 12 Factors for Selection

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advertising media

What is Advertising Media? Advertising Media refers to the channels or platforms used to deliver promotional messages to a target audience. These include digital (social media, websites), traditional (TV, radio, print), outdoor (billboards), and emerging formats (influencers, podcasts). Strategic selection of media ensures tailored messaging, optimizing reach and engagement. By blending creativity and data-driven insights, … Read more

What is Marketer? Definition, Characteristics, Types, and Roles & Responsibilities

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what is a marketer

Meaning of Marketer Or, Who is a Marketer? A marketer is an individual who bridges the gap between customers and a company’s offerings. They build a connection by maintaining product availability and effective advertising. Marketeers, although often confused with marketers, have distinct roles. A marketer formulates strategies to promote products, aligning them with customer needs … Read more

What is Marketing? Definition, History, Types, Benefits, Examples, and Strategies

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what is marketing

Definition of Marketing Marketing includes a range of actions that companies take to draw the attention of their intended audience to their products or services using effective communication. Its primary goal is to create value for potential and current clients by offering valuable content. Marketing involves creating, conveying, delivering, and exchanging offerings that are significant … Read more

Product Concept in Marketing – Definition, History, Features, Examples, and Pros/Cons

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product concept in marketing

Definition of Product Concept The product concept of marketing lies in the idea that customers choose products that offer top-notch quality, performance, and features. This concept is crucial as it compels businesses to cater to customer demands effectively. While the focus is on product excellence, other business aspects like marketing, distribution, and customer service play … Read more

Product Labelling – Definition, Types, Functions, Elements, Factors, and Examples

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Labelling in Marketing

Definition of Labelling Labelling is an essential aspect of product packaging, involving the attachment of informative tags or stickers to products or their packaging. These labels convey crucial details about the product and its manufacturer. Labelling serves to provide brand identification, describe the product’s contents, promote the product, categorize it into different grades, protect consumers … Read more

12 Factors Affecting Selection of Distribution Channel

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Factors Affecting Selection of Distribution Channel

Factors Affecting Selection of Distribution Channel Distribution channel is a path through which the product reaches end consumers from the manufacturer or producer. Sometimes the product reaches directly from producer to consumer and sometimes through the middlemen such as retailers, wholesalers, etc. The efficiency and effectiveness of product delivery depend on what distribution channel you … Read more

Price Lining in Marketing: Definition, Strategies, Examples, and Pros/Cons

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Price Lining

Definition of Price Lining Price lining, a marketing tactic, classifies products based on their unique characteristics and quality levels. This strategy offers customers a range of pricing options for comparable items, with costs typically increasing as product quality improves. It aims to boost a company’s sales by presenting various price points for similar products. The … Read more