What is Product Labelling? Definition, Types, Functions, Elements, Factors, and Examples

Labelling in Marketing

What is Labelling? Labelling is an essential aspect of product packaging, involving the attachment of informative tags or stickers to products or their packaging. These labels convey crucial details about the product and its manufacturer. Labelling serves to provide brand identification, describe the product’s contents, promote the product, categorize it into different grades, protect consumers … Read more