Product Labelling – Definition, Types, Functions, and Elements
What is product labelling? Product labelling is the information and branding applied to an item or its packaging. Labels communicate basic identifiers (brand, product name), functional details (ingredients, size, usage instructions), legal content (warnings, certifications), and marketing messages (benefits, claims, promotions). Whether printed, imprinted, or attached as tags, labels must inform, protect, and persuade. Why … Read more