Product Labelling – Definition, Types, Functions, Elements, Factors, and Examples

Labelling in Marketing

Quick Summary Labelling involves attaching informative tags to products to provide brand identification, product details, and legal compliance. There are three main types: brand labels (promotion), grade labels (quality classification), and informational labels (detailed product info). Key functions include product identification, consumer protection, legal compliance, and marketing. Effective labels consider legal regulations, industry standards, consumer … Read more