If you have read about marketing strategy – I am sure you have heard about the 4 Ps of Marketing – Product, Price, Place, and Promotion. But, did you hear about the 4 Cs of Marketing? If not, don’t worry, in this article I will walk you through these 4 Cs of Marketing in detail. … Read more
What are 3 Ps of Marketing Mix? The 3 Ps of marketing mix include the People, Process, and Physical Evidence which are added to the original Marketing Mix i.e. 4 Ps – Product, Price, Place, and Promotion. These additional 3 Ps of the marketing mix look into the service factors of the business. Since the … Read more
What are the 4 Ps of Marketing Mix? The 4 Ps of Marketing Mix, developed by Jerome McCarthy in the 1960s, are the fundamental pillars of a marketing strategy. They consist of Product, Price, Place, and Promotion. These elements enable businesses to effectively reach their target markets and achieve sales goals. They’ve long served as … Read more
Definition of Marketing Mix The marketing mix is a powerful toolbox that businesses use to achieve their marketing goals. It’s a strategic approach combining different elements to create a strong brand and boost sales. Originally known as the four Ps – Product, Price, Placement, and Promotion – this approach has evolved into the 7 Ps, … Read more