If you have read about marketing strategy, I am sure you have heard about the 4 Ps of Marketing – Product, Price, Place, and Promotion. But did you hear about the 4 Cs of Marketing? If not, don’t worry; in this article, I will walk you through these 4 Cs of Marketing in detail. Quick … Read more
Quick Summary The 3 Ps of Marketing Mix—People (employees/customers), Process (service delivery), and Physical Evidence (tangible environment)—expand the traditional 4Ps to address service aspects. Introduced by Booms and Bitner, they enhance customer experience through employee training, streamlined processes, and appealing environments. Strategies include storytelling, transparency, and testimonials to build trust and satisfaction in service-based businesses. … Read more
Quick Summary The 4 Ps of Marketing Mix—Product (features, differentiation), Price (strategic pricing), Place (distribution channels), and Promotion (awareness tactics)—form a foundational strategy for aligning offerings with customer needs. They guide decision-making, adaptability, and competitive positioning, ensuring customer-centric approaches and effective communication to drive brand loyalty and market success. What are the 4 Ps of … Read more
Quick Summary The marketing mix is a strategic framework encompassing the original 4 Ps (Product, Price, Place, Promotion) and expanded 7 Ps (adding People, Process, Physical Evidence) to align offerings with customer needs. It balances pricing, distribution, promotion, and service quality. The customer-centric 4 Cs (Customer, Cost, Convenience, Communication) enhance adaptability. Effective strategies, like Coca-Cola’s, … Read more