3 Ps of Marketing Mix: Elements, Significance, and How To Use
What are 3 Ps of Marketing Mix? The 3 Ps of marketing mix include the People, Process, and Physical Evidence which are added to the original Marketing Mix i.e. 4 Ps – Product, Price, Place, and Promotion. These additional 3 Ps of the marketing mix look into the service factors of the business. Since the … Read more