Product Concept in Marketing – Definition, History, Features, Examples, and Pros/Cons
Quick Summary The product concept is a marketing philosophy that prioritizes superior quality, performance, and innovation to attract customers. Emerging in the 1930s, it emphasizes continuous improvement and customer-centric quality but may overlook price sensitivity and broader preferences. Examples like Apple and Mercedes-Benz showcase its success in building brand loyalty. While effective, it requires balancing … Read more