Societal Marketing Concept – History, 3 Pillars, Features, Examples, and Pros/Cons
Quick Summary The Societal Marketing Concept, introduced by Philip Kotler, prioritizes consumer needs, company goals, and societal welfare. It promotes ethical, sustainable practices that benefit both business and society. Examples include The Body Shop’s cruelty-free products and Adidas’s recycled shoes. While it enhances brand image and loyalty, challenges include higher costs and slow ROI. This … Read more