societal marketing concept

8 Pros and 7 Cons of Societal Marketing Concept in Marketing

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Pros and Cons of Societal Marketing Concept

Pros and Cons of Societal Marketing Concept The societal marketing concept is also called the social concept of marketing, which refers to the marketing philosophy that considers three aspects of marketing – customer needs satisfaction, social welfare, and the company’s profit. Let’s explore the key pros and cons of societal marketing concept. Pros of Societal … Read more

Societal Marketing Concept – History, 3 Pillars, Features, Examples, and Pros/Cons

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societal marketing concept

Quick Summary The Societal Marketing Concept, introduced by Philip Kotler, prioritizes consumer needs, company goals, and societal welfare. It promotes ethical, sustainable practices that benefit both business and society. Examples include The Body Shop’s cruelty-free products and Adidas’s recycled shoes. While it enhances brand image and loyalty, challenges include higher costs and slow ROI. This … Read more