Societal Marketing Concept: Definition, History, Pillars, Features, Examples, and Pros/Cons

societal marketing concept

What is Societal Marketing Concept? The Societal Marketing Concept is about making marketing decisions that prioritize both consumer desires, the company’s needs, and society’s long-term welfare. Proposed by Philip Kotler, it emphasizes understanding target market needs and efficiently delivering satisfying solutions that enhance consumer and societal well-being. This concept, emerging in the 1970s, is distinct … Read more