selling concept in marketing

8 Pros and 7 Cons of Selling Concept of Marketing

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pros and cons of selling concept

Pros and Cons of Selling Concept The selling concept of marketing refers to the marketing philosophy that believes that unless you aggressively promote your products and persuade consumers to buy your products they usually do not buy. It explains consumers need to be influenced to make them buy your products. Let’s look at some notable … Read more

Selling Concept in Marketing – Definition, History, Features, Examples, and Pros/Cons

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selling concept of marketing

Definition of Selling Concept The selling concept in marketing is built on the belief that customers won’t naturally buy a company’s goods or services unless the company actively engages in extensive promotional and sales efforts. This philosophy emphasizes the need to convert customers’ latent desires into actual purchases by employing motivation and persuasion techniques. The … Read more