Marketing Concept – Definition, History, Features, Principles, Examples, and Pros/Cons
Quick Summary The Marketing Concept is a customer-centric philosophy where businesses design products/services to meet specific consumer needs, ensuring long-term success through satisfaction and loyalty. It involves market research, integrated strategies, and adaptability to trends. Examples include Apple’s targeted iPhones and Nike’s customizable shoes. Evolved approaches like Societal and Holistic Marketing further emphasize ethical practices … Read more