marketing concept

8 Pros and 7 Cons of Marketing Concept in Marketing

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Pros and Cons of Marketing Concept

Pros and Cons of Marketing Concept A marketing concept refers to a marketing philosophy that emphasizes companies produce products that customers want and demand in the market. In simple words, it says to produce products that customers want, instead produce products that you want to sell. Let’s explore some pros and cons of marketing concept … Read more

Marketing Concept – Definition, History, Features, Principles, Examples, and Pros/Cons

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a marketing concept

What is a Marketing Concept? The marketing concept is a philosophy that urges businesses to create products aligned with the needs and preferences of the market i.e. customers. According to this philosophy, success in the market comes from offering products and services that genuinely fulfill customers’ specific demands. The marketing concept represents a transformative approach … Read more