Holistic Marketing Concept – History, Feature, Principles, Examples, and Pros/Cons
Quick Summary The Holistic Marketing Concept integrates all business functions—sales, operations, marketing—into a unified strategy for seamless customer experiences. Introduced in the 2000s, it emphasizes internal alignment, integrated messaging, relationship-building, and social responsibility. Examples like Apple and Starbucks show its effectiveness in fostering brand loyalty. While resource-intensive, it ensures long-term success by prioritizing customer satisfaction … Read more