Pros and Cons of Selling Concept The selling concept of marketing refers to the marketing philosophy that believes that unless you aggressively promote your products and persuade consumers to buy your products they usually do not buy. It explains consumers need to be influenced to make them buy your products. Let’s look at some notable … Read more
Quick Summary The Selling Concept emphasizes aggressive promotion to convert customer interest into purchases, especially for unsought goods like insurance or luxury items. It focuses on short-term sales through persuasive tactics but risks neglecting customer needs and long-term relationships. While effective for clearing inventory or niche products, modern approaches (Marketing, Societal, and Holistic Concepts) prioritize … Read more
Product Vs Production Concept Product and production concepts are two marketing philosophies that talk about the idea of producing products, selling, and generating profits. While these marketing philosophies might sometimes be used interchangeably, they hold a great difference between them. On the one hand, the product concept of marketing refers to the philosophy that believes … Read more
Pros and Cons of Product Concept Product concept in marketing refers to the belief that consumers opt for a product that has higher quality and performance. It argues consumers choose product quality over product price. Let’s explore some notable pros and cons of product concept of marketing. Pros of Product Concept The product concept of … Read more
Pros and Cons of Production Concept The production concept is the marketing philosophy that relies on the belief that people buy product that has lower yet affordable prices. As such, it emphasizes companies to focus on mass production and earn profit through production efficiency. Let’s explore some pros and cons of production concept of marketing. … Read more
Quick Summary The Production Concept focuses on mass production, affordability, and widespread availability to maximize profits through economies of scale. Originating in the Industrial Revolution, it remains relevant in cost-sensitive markets (e.g., China’s manufacturing and India’s IT services). However, it risks quality compromise, neglects customer preferences, and may hinder innovation. Later concepts (Product, Selling, Marketing, … Read more
If you have read about marketing strategy, I am sure you have heard about the 4 Ps of Marketing – Product, Price, Place, and Promotion. But did you hear about the 4 Cs of Marketing? If not, don’t worry; in this article, I will walk you through these 4 Cs of Marketing in detail. Quick … Read more