In the Theories Category, we aim to provide reference notes on different theories of Marketing.
Pros and Cons of Societal Marketing Concept The societal marketing concept is also called the social concept of marketing, which refers to the marketing philosophy that considers three aspects of marketing – customer needs satisfaction, social welfare, and the company’s profit. Let’s explore the key pros and cons of societal marketing concept. Pros of Societal … Read more
What is Societal Marketing Concept? The Societal Marketing Concept is about making marketing decisions that prioritize both consumer desires, the company’s needs, and society’s long-term welfare. Proposed by Philip Kotler, it emphasizes understanding target market needs and efficiently delivering satisfying solutions that enhance consumer and societal well-being. This concept, emerging in the 1970s, is distinct … Read more
Selling Vs. Marketing Concept Selling and marketing concepts are two major marketing philosophies each with different means, ends, and focus. Both are important marketing philosophies and are often sometimes interchangeably used, however, they hold great differences from each other. The selling concept lies in the idea of increasing sales through aggressive and heavy promotional methods. … Read more
Pros and Cons of Marketing Concept A marketing concept refers to a marketing philosophy that emphasizes companies produce products that customers want and demand in the market. In simple words, it says to produce products that customers want, instead produce products that you want to sell. Let’s explore some pros and cons of marketing concept … Read more
What is a Marketing Concept? The marketing concept is a philosophy that urges businesses to create products aligned with the needs and preferences of the market i.e. customers. According to this philosophy, success in the market comes from offering products and services that genuinely fulfill customers’ specific demands. The marketing concept represents a transformative approach … Read more
Pros and Cons of Selling Concept The selling concept of marketing refers to the marketing philosophy that believes that unless you aggressively promote your products and persuade consumers to buy your products they usually do not buy. It explains consumers need to be influenced to make them buy your products. Let’s look at some notable … Read more
What is a Selling Concept? The selling concept in marketing is built on the belief that customers won’t naturally buy a company’s goods or services unless the company actively engages in extensive promotional and sales efforts. This philosophy emphasizes the need to convert customers’ latent desires into actual purchases by employing motivation and persuasion techniques. … Read more