Theories

In the Theories Category, we aim to provide reference notes on different theories of Marketing.

Marketing Mix – Definition, 4Ps, 7Ps, 4Cs, Strategy, and Examples

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what is marketing mix

Definition of Marketing Mix The marketing mix is a powerful toolbox that businesses use to achieve their marketing goals. It’s a strategic approach combining different elements to create a strong brand and boost sales. Originally known as the four Ps – Product, Price, Placement, and Promotion – this approach has evolved into the 7 Ps, … Read more

Core Concepts of Marketing [Philip Kotler Summary and Examples]

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core concepts of marketing

Core Concepts of Marketing: Definition Core concepts of marketing refer to the very basic idea of how marketing works. It explains what marketing is made up of, what are its basic components, and how it works. The Marketing Thinker Dr. Philip Kotler puts forward this idea of marketing core concepts. He outlined the five core concepts … Read more