Theories

In the Theories Category, we aim to provide reference notes on different theories of Marketing.

Marketing Mix – Definition, 4Ps, 7Ps, 4Cs, Strategy, and Examples

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what is marketing mix

Quick Summary The marketing mix is a strategic framework encompassing the original 4 Ps (Product, Price, Place, Promotion) and expanded 7 Ps (adding People, Process, Physical Evidence) to align offerings with customer needs. It balances pricing, distribution, promotion, and service quality. The customer-centric 4 Cs (Customer, Cost, Convenience, Communication) enhance adaptability. Effective strategies, like Coca-Cola’s, … Read more

Core Concepts of Marketing [Philip Kotler Summary and Examples]

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core concepts of marketing

Quick Summary Philip Kotler’s core concepts of marketing define its foundation: 1) Needs (basic requirements), wants (culture-shaped desires), and demands (backed by purchasing power); 2) Products (tangible/intangible offerings), services, and experiences (emotional engagement); 3) Market (buyers/sellers exchanging value); 4) Exchange/transactions (value trade) and relationships (trust-building); 5) Customer value/satisfaction (benefits vs. costs). These elements drive consumer … Read more