Core Concepts of Marketing [Philip Kotler Summary and Examples]
Quick Summary Philip Kotler’s core concepts of marketing define its foundation: 1) Needs (basic requirements), wants (culture-shaped desires), and demands (backed by purchasing power); 2) Products (tangible/intangible offerings), services, and experiences (emotional engagement); 3) Market (buyers/sellers exchanging value); 4) Exchange/transactions (value trade) and relationships (trust-building); 5) Customer value/satisfaction (benefits vs. costs). These elements drive consumer … Read more