What is Marketing Mix? The marketing mix is a powerful toolbox that businesses use to achieve their marketing goals. It’s a strategic approach combining different elements to create a strong brand and boost sales. Originally known as the four Ps – Product, Price, Placement, and Promotion – this approach has evolved into the 7 Ps, … Read more
Need Vs. Want Need and want are the two interchangeably used terms in our life. We often say I need this, I want this for the same thing. Although they have similarities, do you know the differences between them? In this article, we will cover this. Needs and wants are important concepts in finance, economics, … Read more
Need, Want, and Demand in Marketing The need, want, and demands are the key components of core marketing concepts. These concepts guide marketers to offer products tailored to customers. Needs are the base, wants to add flavor, and demands drive action. Balancing these shapes successful marketing strategies, matching products to people’s desires and means. In … Read more
What is Consumer Need? Consumer needs are fundamental urges that drive individuals to take action. In the context of marketing, needs represent gaps that companies aim to address through their products and services. Business success depends on meeting customer needs and demands, making this a cornerstone. Consumer needs also called customer needs serve as the … Read more
Core Concepts of Marketing: Definition Core concepts of marketing refer to the very basic idea of how marketing works. It explains what marketing is made up of, what are its basic components, and how it works. This idea of marketing core concepts is put forward by the Marketing Thinker Dr. Philip Kotler. He outlined the … Read more
What is a Marketer? Or, Who is a Marketer? A marketer is an individual who bridges the gap between customers and a company’s offerings. They build a connection by maintaining product availability and effective advertising. Marketeers, although often confused with marketers, have distinct roles. A marketer formulates strategies to promote products, aligning them with customer … Read more