STP in Marketing – Definition, and Pros/Cons
Definition STP in marketing stands for Segmentation, Targeting, and Positioning. It’s a customer-centric planning framework that helps marketers divide a broad market into smaller groups (segmentation), choose which group(s) to serve (targeting), and craft a clear image or offer in customers’ minds (positioning). STP moves a brand away from “one-size-fits-all” thinking and toward delivering relevant … Read more