What is STP in Marketing? Definition, Steps, Examples, Strategy, and Pros/Cons

stp marketing

What is STP Marketing? STP marketing, short for Segmentation, Targeting, and Positioning, is a fundamental strategy in modern marketing. It streamlines communication by focusing on commercial efficiency. This model involves breaking down your market, pinpointing valuable segments, and tailoring marketing and product positioning for each. In essence, STP marketing means: This approach lets you analyze … Read more

8 Pros and 6 Cons of STP Marketing Model

pros and cons of stp marketing

Pros and Cons of STP Marketing In this article, we will explore the pros and cons of STP i.e. segmentation, targeting, and positioning which is the most important marketing strategy in this modern time. Let’s explore: Pros of STP Model STP Marketing – Segmentation, Targeting, Positioning – is an effective approach for businesses to enhance … Read more