What is Service? Definition, Features, Types, Service Mix, Strategy, and Examples

Service in Marketing

What is Service? Service in marketing refers to intangible activities, benefits, or satisfactions offered for sale or provided alongside goods. Unlike physical products, services lack a tangible presence; you can’t touch, taste, or store them. They’re diverse and unique, varying from one provider to another, making each service experience different. Once consumed, services can’t be … Read more