What is Product Mix? Definition, Elements, Benefits, Strategy, and Examples

Product Mix

Quick Summary A product mix represents all product lines and items a company offers, defined by width (number of lines), length (total products), depth (variations), and consistency (relatedness). Benefits include market diversification, risk reduction, and customer satisfaction. Examples: Coca-Cola’s beverages, Apple’s tech products. Strategies involve expansion, contraction, product alterations, and trading up/down. Unlike a product … Read more