product concept in marketing

Product Concept in Marketing – Definition, History, Features, Examples, and Pros/Cons

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product concept in marketing

Definition of Product Concept The product concept of marketing lies in the idea that customers choose products that offer top-notch quality, performance, and features. This concept is crucial as it compels businesses to cater to customer demands effectively. While the focus is on product excellence, other business aspects like marketing, distribution, and customer service play … Read more

8 Pros and 7 Cons of Product Concept of Marketing

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pros and cons of product concept

Pros and Cons of Product Concept Product concept in marketing refers to the belief that consumers opt for a product that has higher quality and performance. It argues consumers choose product quality over product price. Let’s explore some notable pros and cons of product concept of marketing. Pros of Product Concept The product concept of … Read more