Product Concept in Marketing – Definition, History, Features, Examples, and Pros/Cons

product concept in marketing

Quick Summary The product concept is a marketing philosophy that prioritizes superior quality, performance, and innovation to attract customers. Emerging in the 1930s, it emphasizes continuous improvement and customer-centric quality but may overlook price sensitivity and broader preferences. Examples like Apple and Mercedes-Benz showcase its success in building brand loyalty. While effective, it requires balancing … Read more

8 Pros and 7 Cons of Product Concept of Marketing

pros and cons of product concept

Pros and Cons of Product Concept Product concept in marketing refers to the belief that consumers opt for a product that has higher quality and performance. It argues consumers choose product quality over product price. Let’s explore some notable pros and cons of product concept of marketing. Pros of Product Concept The product concept of … Read more