What is Marketing Environment? Definition, Features, Types, Benefits, and Strategy
Quick Summary Marketing Environment refers to internal (controllable) and external (uncontrollable) factors influencing businesses’ marketing strategies. It includes micro (customers, competitors) and macro (economic, technological) elements. Understanding this dynamic, complex environment helps businesses adapt, mitigate risks, and seize opportunities. Key benefits include strategic planning, competitive advantage, and customer insights. Adapting requires monitoring trends, flexibility, and … Read more