What is Market Research? Definition, Types, Benefits, Steps, Tips, and Examples
Quick Research Market Research is the systematic process of gathering and analyzing data about target markets, customers, and competitors to guide business decisions. Types include exploratory, descriptive, causal, predictive, and correlational research. Benefits include informed decision-making, customer insights, competitive advantage, risk reduction, and increased profitability. Challenges involve budget constraints, data accuracy, and changing market dynamics. … Read more