Internal Environment of Marketing: Definition, Elements, Benefits, and Strategy

internal environment of marketing

What is Internal Environment of Marketing? The internal environment of marketing encompasses elements within a company’s control, whether tangible or intangible. After identification, these factors are categorized as strengths or weaknesses. Positive impacts are strengths, while obstacles are weaknesses. Inside the company, numerous criteria should be considered. It’s vital for a business, akin to the … Read more