STP in Marketing – Definition, Steps, Examples, Strategy, and Pros/Cons
Quick Summary STP marketing (Segmentation, Targeting, Positioning) is a strategic framework that helps businesses refine their marketing efforts. It involves dividing the market into segments (demographics, behavior, etc.), selecting target groups with high potential, and positioning products to stand out. Examples like Apple (quality) and McDonald’s (convenience) show its effectiveness. Benefits include personalized marketing and … Read more