Differential Pricing Strategy: Definition, Factors, Strategy, Example, and Pros/Cons

Differential Pricing

What is Differential Pricing? Differential pricing is a strategic approach where a company sets different prices for the same product, considering diverse customer types, purchase timings, and other factors. Also known as discriminatory pricing, flexible pricing, multiple pricing, or variable pricing, this method allows businesses to tailor their pricing based on customer segments, ensuring a … Read more