Marketing Mix – Definition, 4Ps, 7Ps, 4Cs, Strategy, and Examples
Quick Summary The marketing mix is a strategic framework encompassing the original 4 Ps (Product, Price, Place, Promotion) and expanded 7 Ps (adding People, Process, Physical Evidence) to align offerings with customer needs. It balances pricing, distribution, promotion, and service quality. The customer-centric 4 Cs (Customer, Cost, Convenience, Communication) enhance adaptability. Effective strategies, like Coca-Cola’s, … Read more