What is Channel Conflict? Definition, Types, Causes, Examples, and Strategies To Manage
Quick Summary Channel conflict arises when distribution partners clash due to misaligned goals, causing disruptions in sales and relationships. Types include horizontal (same-level competition), vertical (manufacturer-retailer disputes), and multi-channel conflicts. Causes range from competing objectives to pricing inconsistencies. Effects include revenue loss and brand damage. Strategies like clear communication, balanced distribution, and consistent pricing help … Read more