What is Business Buying Behavior? Definition, Types, Steps, Factors, and Tips
Quick Summary Business Buying Behavior refers to the structured process organizations follow when purchasing goods/services for operations, production, or resale. It involves six key steps: problem recognition, need description, supplier search, evaluation, negotiation, and performance review. Influenced by economic conditions, organizational policies, and supplier relationships, it differs from consumer buying by focusing on rational, bulk … Read more