Service in Marketing – Definition, Features, Types, Service Mix, Strategy, and Examples

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Service in Marketing

Quick Summary Service marketing focuses on promoting intangible offerings like hospitality, healthcare, or consulting. Key characteristics include intangibility, perishability, variability, and customer involvement. The service marketing mix (7Ps) covers product, price, place, promotion, people, process, and physical evidence. Strategies like relationship marketing and service differentiation enhance customer satisfaction. Unlike products, services cannot be owned or … Read more

Pricing in Marketing – Definition, Strategy, Importance, Steps, Examples, and FAQs

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Pricing in Marketing

Quick Summary Pricing is the strategic process of setting a product’s monetary value based on costs, competition, and customer perception. Key strategies include cost-based, demand-based, and competition-based pricing. Effective pricing impacts revenue, market positioning, and customer perception. Factors like costs, demand, competition, and perceived value influence pricing decisions. Examples include premium pricing (Gucci) and penetration … Read more

Distribution in Marketing – Definition, Purpose, Types, Importance, and Examples

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Distribution in Marketing

Quick Summary Distribution in marketing ensures products efficiently reach consumers through transportation, tracking, packaging, and strategic placement. The three main types are direct (manufacturer to consumer), indirect (using intermediaries), and mixed (combining both). Effective distribution expands market access, boosts sales, and provides competitive advantages. Examples include Apple’s hybrid model and Amazon’s e-commerce dominance. Proper distribution … Read more

Distribution Channel – Definition, Functions, Types, Examples, and Selection Factors

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Distribution Channel

Quick Summary A distribution channel is the path products take from manufacturers to consumers, involving intermediaries like wholesalers, retailers, and e-commerce platforms. The three main types are direct (manufacturer to consumer), indirect (using intermediaries), and mixed (combining both). Key factors in choosing channels include product type, customer preferences, costs, and competition. Examples include Amazon’s e-commerce … Read more

What is Channel Conflict? Definition, Types, Causes, Examples, and Strategies To Manage

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Channel Conflict in Marketing

Quick Summary Channel conflict arises when distribution partners clash due to misaligned goals, causing disruptions in sales and relationships. Types include horizontal (same-level competition), vertical (manufacturer-retailer disputes), and multi-channel conflicts. Causes range from competing objectives to pricing inconsistencies. Effects include revenue loss and brand damage. Strategies like clear communication, balanced distribution, and consistent pricing help … Read more

The 7 Rs of Marketing Logistics [Explained]

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The 7 Rs of Logistics

What are the 7 Rs of Logistics? Logistics aims at delivering products to end consumers as effectively and efficiently as possible. Below are the 7’RS of logistics that make it possible: Right Product This sums up the essence of product development meeting the pulse of consumer needs. In marketing terms, it’s similar to product differentiation … Read more

10 Functions of Marketing Logistics in Business [Explained]

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functions of marketing logistics

Functions of Marketing Logistics In this article, we will explore the 10 major functions of marketing logistics which play crucial functions in business operations. Product Delivery Ensuring that the right product gets to the right customer at the right time is the pivotal function of marketing logistics. This function is not just about moving items … Read more