Distribution in Marketing: Definition, Purpose, Types, Importance, and Examples

by
Distribution in Marketing

What is Distribution? Distribution in marketing is the pivotal process of getting products into the hands of consumers efficiently. It involves a systematic approach to delivering goods from production points to various customers through diverse delivery channels. This includes establishing a reliable transport system, implementing precise tracking mechanisms for timely and accurate deliveries, ensuring durable … Read more

What is Distribution Channel? Definition, Functions, Types, Examples, and Selection Factors

by
Distribution Channel

What is a Distribution Channel? A distribution channel is the path a product takes from being made to being in your hands, making sure it gets to you in the easiest and fastest way possible. A distribution channel is like a journey for a product, starting from where it’s made to where it’s bought by … Read more

What is Channel Conflict? Definition, Types, Causes, Examples, and Strategies To Manage

by
Channel Conflict in Marketing

What is Channel Conflict? Channel conflict happens when partners in a sales team clash. Imagine a situation where a retailer decides to make a similar product to the one they usually get from a manufacturer – kind of like copying it. This creates tension between these partners. It’s like a clash between teammates in a … Read more

The 7 Rs of Marketing Logistics

by
The 7 Rs of Logistics

What are the 7 Rs of Logistics? Logistics aims at delivering products to end consumers as effectively and efficiently as possible. Below are the 7’RS of logistics that make it possible: Right Product This sums up the essence of product development meeting the pulse of consumer needs. In marketing terms, it’s similar to product differentiation … Read more

10 Functions of Marketing Logistics [Explained]

by
functions of marketing logistics

Functions of Marketing Logistics In this article, we will explore the 10 major functions of marketing logistics which play crucial functions in business operations. Product Delivery Ensuring that the right product gets to the right customer at the right time is the pivotal function of marketing logistics. This function is not just about moving items … Read more

What is Marketing Logistics? Definition, Components, Functions, Importance, and Examples

by
marketing logistics

What is Marketing Logistics? Marketing logistics is a strategic process encompassing the careful planning, execution, and control of the movement of goods, services, and information from manufacturers to end consumers. Also known as distribution logistics, its primary objective is to ensure the efficient flow of products, aligning with customer demands while optimizing costs for the … Read more

4 Strategies To Manage Channel Conflict in Marketing [Made Easy]

by
Strategies To Manage Channel Conflict

Strategies To Manage Channel Conflict Before managing channel conflict, let’s first understand what it is. Channel conflict refers to any disagreement between two or more channel partners. For smooth business operation, agreement between these channel partners is essential. However, due to various reasons conflicts arise in businesses between these partners. Below are some reasons for … Read more