Factors Affecting Consumer Behavior Consumer Behavior refers to the actions and decisions consumers show while buying products and services. It is influenced by various factors. Do you know why your and your friends buying behavior is different? In this article, we are going to discuss this. Let’s explore the 5 key factors influencing consumer behavior. … Read more
What is Consumer Buying Behavior? Consumer buying behavior, a fundamental concept in marketing, involves the actions individuals take before and after purchasing products or services. This process spans the online and offline worlds. It’s crucial for businesses to grasp this dynamic as it helps tailor marketing strategies to influence consumers effectively. Consumer buying behavior comprises … Read more
Types of Consumer Buying Behavior Simply consumer buying behavior refers to the behaviors shown by consumers while buying products. What behavior consumers will show depends on what types of products they are buying. For instance, if consumers try to buy expensive products – they search for more information to know about the product’s pros and … Read more
What is Buyer Behavior? Buyer behavior refers to the choices and actions individuals make when buying products or services for personal or group use. It’s also known as “consumer buying behavior” when dealing with individual customers rather than businesses. Understanding buyer behavior is crucial for effective marketing strategies. It’s about comprehending why people choose certain … Read more
Market Research Process Market research refers to the understanding of the market i.e. consumers’ behavior before making a marketing decision. The decision can be related to new product launches, business expansions, product line changes, and so on. Where the market research process refers to the series of steps which is followed for successful market research. … Read more
What is Market Research? Market research is the process of understanding whether a new product or service will succeed by directly talking to potential customers. It helps a company identify its target audience and gather feedback on their interest in a product or service. This research can be done in-house or by specialized companies. It … Read more
Pros and Cons of PESTLE Analysis Pestle analysis offers various benefits to businesses, and while it offers various benefits – it also has some limitations. Let’s explore the 13 essential pros and cons of PESTLE analysis. Pros of PESTLE Analysis Below are the 7 key benefits of PESTLE analysis to businesses. Simplicity in Use PESTLE … Read more