Pros and Cons of Mass Marketing Mass marketing is a marketing strategy in which companies target all groups of consumers through a single campaign. In this article, we will discuss the key pros and cons of mass marketing to businesses. Pros of Mass Marketing Mass marketing also called undifferentiated marketing offers various benefits to businesses. … Read more
What is Mass Marketing? Mass marketing is a strategy where a business tries to sell the same product to a lot of people all at once. They use big advertisements like on TV or in newspapers to reach many customers. This method aims to make many sales at lower prices. Mass marketing also called undifferentiated … Read more
Levels of Market Segmentation There are five main levels of market segmentation in marketing – mass marketing, differentiated marketing, niche marketing, local marketing, and individual marketing. Let’s shortly explain them: Mass Marketing Mass marketing, often referred to as undifferentiated marketing, is a strategy where a business promotes the same product or service to a broad … Read more
Pros and Cons of Market Segmentation Market segmentation is a marketing strategy to divide a larger market into its smaller components i.e. consumer groups who share common characteristics. In this article, we will delve into the key pros and cons of market segmentation. Let’s get started. Pros of Market Segmentation There are several advantages that … Read more
Process of Market Segmentation Market segmentation is a technique to create manageable and reachable consumer groups from the complex larger market. The following are the seven key steps in the market segmentation process. Let’s explore them in detail with simple examples. Identify Market Segments Identify Market Segments is the first step in market segmentation. It’s … Read more
Requirements For Segmentation Market segmentation is the approach of dividing a larger market into smaller and manageable markets – called market segments. But, do you know these market segments need to fulfill five requirements? In this article, we will explore these five requirements for effective market segmentation which include – measurability, accessibility, substantial size, differentiability, … Read more
Examples of Market Segmentation Market segmentation is the technique of dividing a complex market into its various segments based on some common shared attributes of each segment. It is a process that makes a complex market a manageable market. In this article, we will explore 15 examples of market segmentation – including companies’ names, how … Read more