8 Pros and 5 Cons of Market Segmentation To Businesses

pros and cons of market segmentation

Pros and Cons of Market Segmentation Market segmentation is a marketing strategy to divide a larger market into its smaller components i.e. consumer groups who share common characteristics. In this article, we will delve into the key pros and cons of market segmentation. Let’s get started. Pros of Market Segmentation There are several advantages that … Read more