In the Marketing Category, we aim to provide reference notes on different topics of Marketing.
Pros and Cons of PESTLE Analysis Pestle analysis offers various benefits to businesses, and while it offers various benefits – it also has some limitations. Let’s explore the 13 essential pros and cons of PESTLE analysis. Pros of PESTLE Analysis Below are the 7 key benefits of PESTLE analysis to businesses. Simplicity in Use PESTLE … Read more
What is Micro Environment of Marketing? The micro marketing environment contains external forces that impact an organization’s marketing processes. These forces, like customers, suppliers, partners, vendors, and prospects, contribute to a company’s operational context. While complex, businesses retain a degree of control over this environment. Diverse factors, such as company size, resources, and strategies, lead … Read more
What is External Environment of Marketing? The external environment of marketing encompasses factors and influences beyond the company’s boundaries. This environment is classified into two categories: micro and macro. In both cases, these factors are typically beyond the control of marketers or have limited influence. The external marketing environment is composed of various aspects such … Read more
What is Internal Environment of Marketing? The internal environment of marketing encompasses elements within a company’s control, whether tangible or intangible. After identification, these factors are categorized as strengths or weaknesses. Positive impacts are strengths, while obstacles are weaknesses. Inside the company, numerous criteria should be considered. It’s vital for a business, akin to the … Read more
What is Marketing Environment? A company’s marketing environment encompasses all the internal and external factors that influence its marketing activities. These factors play a crucial role in shaping marketing decisions and overall business success. It’s essential for marketing managers to be watchful about the marketing environment to navigate challenges and seize opportunities effectively. In marketing, … Read more
What are Marketing Goals? Marketing goals are specific, measurable objectives outlined in a marketing plan, guiding the team and providing clarity to executives. These objectives can encompass tasks like crafting digital marketing strategies, enhancing conversion rates, achieving sales quotas, or improving KPIs. These goals help streamline efforts and drive success. For instance, in a digital … Read more
Pros and Cons of Marketing Management Marketing management is the combination of marketing and management, which is about the effective management of organizational activities in order to achieve the desired marketing goals efficiently. In this article, we will discuss the key pros and cons of marketing management. Pros of Marketing Management Marketing management plays a … Read more