production concept in marketing

8 Pros and 7 Cons of Production Concept in Marketing

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pros and cons of production concept

Pros and Cons of Production Concept The production concept is the marketing philosophy that relies on the belief that people buy product that has lower yet affordable prices. As such, it emphasizes companies to focus on mass production and earn profit through production efficiency. Let’s explore some pros and cons of production concept of marketing. … Read more

Production Concept – Definition, History, Features, Examples, and Pros/Cons

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production concept of marketing

Quick Summary The Production Concept focuses on mass production, affordability, and widespread availability to maximize profits through economies of scale. Originating in the Industrial Revolution, it remains relevant in cost-sensitive markets (e.g., China’s manufacturing and India’s IT services). However, it risks quality compromise, neglects customer preferences, and may hinder innovation. Later concepts (Product, Selling, Marketing, … Read more