What is a Product? Definition, Features, Types, Examples, Levels, and Importance
Quick Summary A product is any item or service offered to fulfill customer needs, ranging from physical goods to intangible services. Key characteristics include utility, tangibility, cost, and lifecycle stages. Products exist at five levels—from core benefit to potential innovation—and are vital for customer satisfaction, competitive advantage, and profitability. Effective products require market research, innovation, … Read more