Buyer Behavior – Definition, Types, Model, Factors, and Importance
Quick Summary Buyer Behavior refers to consumers’ decision-making processes when purchasing products/services. It includes four types: complex, dissonance-reducing, variety-seeking, and habitual buying. Influenced by psychological, social, cultural, and personal factors, it follows a 5-stage decision model (need recognition to post-purchase evaluation). Understanding buyer behavior helps tailor marketing, improve products, predict demand, and build customer loyalty … Read more