In the Marketing Category, we aim to provide reference notes on different topics of Marketing.
What is Introduction Stage in PLC? The introduction stage in the product life cycle (PLC) is when a brand-new item meets the world for the first time. During this phase, companies invest heavily in advertising to spread the word and create buzz. Customers are just learning about the product, so sales might start slow. Think … Read more
Pros and Cons of STP Marketing In this article, we will explore the pros and cons of STP i.e. segmentation, targeting, and positioning which is the most important marketing strategy in this modern time. Let’s explore: Pros of STP Model STP Marketing – Segmentation, Targeting, Positioning – is an effective approach for businesses to enhance … Read more
What is Positioning in Marketing? In marketing, positioning is a strategic approach where companies work to shape a distinct and memorable image of their product or brand in the minds of their desired customers. This involves crafting a unique identity in comparison to other products or competitors in the market. Think of it as the … Read more
Market Targeting Strategies Marketing targeting is the process of identifying and selecting the best market segment that appeals to the tremendous opportunities for business. Here we will discuss the four effective strategies for market targeting explained in a simple way: Undifferentiated Marketing The first strategy for market targeting is undifferentiated marketing. In this strategy, a … Read more
What is Target Market? Target marketing is a strategy in marketing where companies split up the big market into smaller groups of people who are alike in various ways. These groups help companies create special plans to sell their products. A target market is the group of consumers who are expected to buy a certain … Read more
What is Organizational Market Segmentation? Organizational market segmentation, also known as business-to-business (B2B) segmentation, is a method where companies divide their target market into smaller and similar groups. This segmentation allows businesses to gain a deeper understanding of the distinct needs, preferences, and behaviors of various organizations. In B2B segmentation, the market consists of users … Read more
Examples of Behavioral Segmentation Behavioral segmentation can take various forms, and companies often use it to tailor their marketing strategies to specific customer behaviors. In this article, we will explore 10 examples of behavioral segmentation and include how different companies are employing it. Here are 10 examples, let’s explore: Purchase Frequency – Starbucks Brand Loyalty … Read more