Sealed Bid Pricing in Marketing: Definition, Factors, Examples, and Pros/Cons
What is Sealed Bid Pricing? Sealed Bid Pricing in marketing is a competitive pricing approach commonly employed in procurement processes. It involves inviting bids from potential suppliers, who then submit their proposals in sealed envelopes. The marketing company evaluates these bids based on various criteria, including price, quality, and delivery terms. The supplier with the … Read more