Psychographic Segmentation: Definition, Variables, Examples, Strategy, and Pros/Cons
What is Psychographic Segmentation? Psychographic segmentation is a marketing strategy that sorts customers into groups based on their internal traits like personality, values, beliefs, and lifestyle. Instead of just seeing customers as buyers, it treats them as unique individuals with diverse preferences and behaviors. This approach delves into the “why” and “how” behind customers’ choices. … Read more