8 Pros and 7 Cons of Psychographic Segmentation
Pros and Cons of Psychographic Segmentation Psychographic segmentation is a market segmentation strategy that divides a market into its different segments based on consumer psychographic variables such as personality, lifestyles, interests, opinions, and more. In this article, we will explore the key pros and cons of psychographic segmentation for businesses. Let’s explore. Pros of Psychographic … Read more