What is Private Labelling? Definition, How It Works, Examples, and Pros/Cons

Private Labelling

What is Private Labelling? Private labelling, often referred to as OEM (Original Equipment Manufacturing), is a product branding strategy where one company manufactures or supplies a product, and another company sells it under its brand. This approach offers a cost-effective way for businesses to introduce branded products without the substantial investment of manufacturing. Here’s how … Read more