Organizational Market Segmentation – Definition, Bases, Strategies, and Pros/Cons
What is Organizational Market Segmentation? Organizational market segmentation, also known as business-to-business (B2B) segmentation, is a method where companies divide their target market into smaller and similar groups. This segmentation allows businesses to gain a deeper understanding of the distinct needs, preferences, and behaviors of various organizations. In B2B segmentation, the market consists of users … Read more