What is an Odd Pricing Strategy? Definition, Examples, and Pros/Cons
What is Odd Pricing? Odd Pricing is a pricing strategy that sets product prices in odd numbers. Instead of neat, round numbers like $10, it’s $9.99 or $1.97. Why the fuss? Well, our brains focus on that first number. So, when we see $9.99, our minds round it down to $9, making it seem way … Read more