Kotler’s 5 Levels of Product Model [Meaning and Examples]
What are Five Levels of Product? The “Five Levels of Product” also called the “Five Levels Product Model” is a concept put forth by marketing experts Philip Kotler and Kevin Lane Keller. This idea was introduced in their book titled “Marketing Management,” which was published in 2003. This model is also known as Kotler’s 5 … Read more