In the Marketing Category, we aim to provide reference notes on different topics of Marketing.
What is Product Line? A product line is a collection of related products marketed under a single brand by a company. These products share similarities in functionality, target audience, distribution channels, and often price range. Product lines allow businesses to offer a range of options to meet diverse customer needs while maintaining brand consistency. Product … Read more
What is Private Labelling? Private labelling, often referred to as OEM (Original Equipment Manufacturing), is a product branding strategy where one company manufactures or supplies a product, and another company sells it under its brand. This approach offers a cost-effective way for businesses to introduce branded products without the substantial investment of manufacturing. Here’s how … Read more
What is White Labelling? White labelling, a business strategy employed across various industries, involves one company producing generic products or services that are then sold to other companies. These resellers have the freedom to rebrand these products as their own and market them under their unique brand name. This practice is particularly advantageous for businesses … Read more
Importance of Labelling Product labelling is the key to giving proper details to product packaging. Here are the 10 major importance of product labelling in marketing: Product Identification Labelling plays a crucial role in product identification by providing essential details such as brand name, product type, and manufacturer information. It helps consumers easily recognize and … Read more
Strategies For Packaging Packaging plays a crucial role in the marketing of products. There is no all-in-one packaging strategy that best fits all situations. Companies must strive to understand the market and adopt their product packaging strategies. Below are the 10 most-demand strategies for packaging that are likely to best perform in today’s marketing world … Read more
Importance of Packaging Packaging is the process of covering a product and making it safe until the customer keeps it in their hands. Product packaging is not only important for the business side, but it is equally important for consumers too. The following are the 10 key importance of product packaging: Protection Protection is a … Read more
Essentials of Good Packaging Packaging is the means of covering a product and making it secure till it reaches to customer’s hand. There are certain requirements that product packaging must meet to be called good packaging. Good packaging is more than just a pretty cover; it’s a strategic tool that helps businesses thrive. Here are … Read more